Hailed as 'the future of pop industry' (Jarkko Jokelainen, Helsingin Sanomat). RealityXpander created a gamified Augmented Reality platform for 'Ellioteers', the fans of Isac Elliot.
Results were huge. We activated fans to give 60 million virtual kisses during first week.
The app included an Augmented Reality Selfie camera, multiple minigames and unique digital content available only through using its AR camera on, for example, the cover of Isac's new album. It also included a location-based game: the Isac Tracker.