Lipstick board - Isac Elliot

Project Info:

RealityXpander helped Sony Music to promote the launch of Isac Elliot's Lipstick single by creating an interactive HTML5 and mobile first lipstick board where fans could draw lipstick messages for the artist.

We used cloud based solutions to offer fast development times and were able to handle over 3000 unique fan drawn images daily.

The Lipstick board was gamified with a series of tasks and unlockable video rewards to activate, engage and excite the fan base.