Digital candy bag and social App campaign for iOS and Android devices featuring the artist JVG.
We activated users to send in their own JVG music videos via Fazer App. The campaign could be accessed by scanning the candy bag with the in-app camera. Best fan videos were rewarded by being featured in the artist's music video.
Our focus was to encourage consumers to spend more time with the brand. We tied the digital content and product together with augmented reality.